Women account for 85% of all consumer purchases including everything from autos to health care:
- 91% of New Homes
- 66% PCs
- 92% Vacations
- 80% Healthcare
- 65% New Cars
- 89% Bank Accounts
- 93% Food
- 93 % OTC Pharmaceuticals American women spend about $5 trillion annually. Over half the U.S. GDP.
Source: http://she-conomy.com/facts-on-women, August 12, 2017
Jenny Dearborn, the Chief Learning Officer at SAP, also observes that developments in the tech sector are particularly relevant to women of color as consumers and participants in a democratic society. Noting that the sector is run mainly white men, Dearborn notes the relevance of policies and practices that support equal representation and diversity and inclusion in the people who build, support and serve as executive leaders in tech companies.
As WOC are major consumers, controlling 85 percent of every dollar spent in the US, including purchases of consumer electronics. It is imperative that WOC educate themselves about this technology and hold businesses and policymakers accountable for the adoption of products and approaches that help people do their jobs better, versus replacing them with machines. If left unchecked, Dearborn and Musk suggest that there is a grave possibility that human workers will become dispensable, posing potentially horrific implications for our children and future generations.